Artisan Business Showcase.

Role

UX Designer

Date

2023

Location

Chhattisgarh, India

Goal

Design a responsive website that focuses local businesses to be user friendly by providing clear navigation and offering a fast checkout process.

Shop Local is a multi store business listing and e-commerce website focused to promote local businesses and offers affordable pricing options. The typical user is between 25-50 years old, and most users are college students or early career professionals. Main goal is to promote local business owners and make it easier for them to reach maximum customers.

Responsibilities Handled:

Conducting Interviews
Paper and digital wireframing
Low and high-fidelity prototyping

Conducting usability studies
Accounting for accessibility
Iterating on designs

Projects of Umashankar Sahu- UI UX Designer

Moving from paper to digital wireframes made it easy to understand how the redesign could help address user pain points and improve the user experience. Prioritizing useful button locations and visual element placement on the home page was a key part of my strategy.

I included considerations for additional screen sizes in my mockups based on my earlier wireframes. Because users shop from a variety of devices, I felt it was important to optimize the browsing experience for a range of device sizes, such as mobile and tablet so users have the smoothest experience possible.

Takeaways

Impact

Our target users shared that the design was intuitive to navigate through, more engaging with the images, and demonstrated a clear visual hierarchy

What I Learned

I learned that even a small design change can have a huge impact on the user experience. The most important takeaway for me is to always focus on the real needs of the user when coming up with design ideas and solutions.